Maksu, London



Located on Bruton Street in London’s Mayfair, the Maksu flagship store is conceived as an immersive space where fashion, art, and gastronomy come together. Spanning 300 square metres across three floors, the store invites visitors to move beyond conventional retail, blending limited-edition garments, with specialty coffee and boutique pastries at the Maksu Café (located on the top floor), and curated artworks, all into a singular layered experience.

The space was created to showcase handmade garments alongside selected artworks and vintage furniture, in collaboration with local galleries and antique dealers. A Mediterranean material palette of limewash finishes, small-format ceramic tiles, natural clay, and fabric-lined surfaces reinforces the brand’s commitment to craftsmanship and simplicity. These materials shape a calm, tactile environment that reflects the spirit of Maksu's collections.

The spatial layout follows a narrative structure. Visitors first encounter a more public entrance space, where a tunnel finished in hand-applied clay mortar divides the interior and marks the transition into a more intimate and private retail zone. On the top floor, the Maksu Café completes the journey, where speciality coffee and Turkish specialties are served in reference to the brand’s origins.

Throughout the store, works by established and emerging female artists, including Torie Begg’s Apparently Black series (1997), foster an ongoing dialogue with the space. Furniture by Thonet and other reused pieces add a sense of timelessness and authenticity, enhancing the store’s atmosphere as both refined and rooted in tradition.

More than a store, Maksu in Mayfair embodies a multidisciplinary vision, where every material and detail contributes to a narrative of creativity, craftsmanship, and cultural expression. 

This is the first store of two in London, one of which in process soon to be opened in King’s Road in late 2025.
Title: MAKSU STORE MAYFAIR, London
Architects: Ciszak Dalmas / Matteo Ferrari
Location: 23 Bruton St, London, United Kingdom
Floor Area: 300 m2 
Completion: 4/2024 
Photo: Salva López

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